Digital Karma Scoring Methodology

Understanding the transparent, automated trust and quality scoring system for AI websites.

The Seven Signals

  1. Schema Coverage (20%) — Quality and completeness of Schema.org markup
  2. Content Freshness (15%) — Update frequency and recency
  3. AI Endpoints (25%) — Presence and completeness of required machine-readable files
  4. Federation Presence (15%) — Network participation and bidirectional links
  5. External Links (10%) — Quality and relevance of outbound references
  6. Technical Quality (10%) — Performance, security, accessibility
  7. Dataset Quality (5%) — Availability of structured datasets

Badge Levels

  • 🌐 Federation Member — All 6 required endpoints present
  • ✅ Karma Certified — Score ≥ 0.70
  • ⭐ Karma Pro — Score ≥ 0.85
  • 🏆 Karma Elite — Score ≥ 0.95

Calculating Your Score

Run python ai/calculate_karma.py against your site to compute your score automatically. The script reads your AI endpoints and applies the weighted formula. Results are written directly to /ai/karma.json.

See the Standards page for the complete formula and signal breakdown.

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